When the business states its purpose through all its actions, the brand will work its best. By adopting more than one purpose will create more focus points for customers, which helps in branding.
A set of values decided from the beginning will make it easier for customers to identify what you are standing for.
Benefits of branding in e-commerce: -
Branding is a company's identity; that's why most international & national corporations invest a lot of money on branding daily.
Efficient branding will help to create more sales & that more sales give you extra revenue for your business or company. Branding creates trust in your customer that you will provide the claims that your e-commerce business makes. Branding gives you an excellent opportunity for your business to let your customers know who you are and what you stand for. Branding reaches your business to so many people in a few minutes. (etc.)